Albert Einstein spoke eloquently, and somewhat prophetically, of a behavioral barrier to sustainable practice when noting that:
[quote style=”boxed”]We experience ourselves our thoughts and feelings as something separate from the rest. A kind of optical delusion of consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us[/quote]
… including of course those who pay the bills (Sorry, my words, not Einstein’s).
Now, this may be natural … perhaps; and habitual … definitely; however, taking up the voice of silent stakeholders (nature, the environment, children, and others distanced from our meeting tables) is a key attribute of sustainable practice; supporting long term project viability by embedding in authentic place and community values, needs and desires.
Sustainability requires of us this fresh mindset; one that helps us to see the other as ourselves and visa versa. By becoming advocates for otherwise voiceless stakeholders we systematically build richness, resilience, authenticity and cohesion into project outcomes; new value propositions which pay surprising dividends in end user satisfaction and patronage.
Hats off to you Albert! … for a point well made, with clear foresight, and particular relevance to todays professional practice.
To explore newly emergent social technologies and innovation strategies; leverage new values in your current projects, processes and practice; or tangibly consolidate your field leadership whilst attracting new clients and strategic partners, call us now. We’d love to join with you in the conversation.
Architect BArch (Hons) QUT
Cert. Coach. Pract. ISNS
Leadership Innovation Excellence
+61 7 5546 6412
0437 728 809
Editor’s note: Peter is a regular contributor to ESD. He is a Professional Development Educator and Leadership Coach, a QUT Sessional Academic, and Registered Architect with over 32 years practical experience in Architecture, Construction and Creative Industries. Peter and the Evolve team offer unique “1on1” and “Team Training” Formal CPD Learnings for architectural and associated professionals. Talk to them personally to experience the difference.